Halftime Community Club

—formerly Halftime London—


...is a grassroots activist and storytelling CIC empowering young people and their communities through collaborative workshops with grassroots teams, schools, youth clubs and Universities.


Established in 2017 whilst playing for UAL’s women’s football team, we began as a blog inspired to exist because of the lack of non-sexist representation of female athletes.  From this, we have collaborated with photographers, directors, designers, photographers, filmmakers and brands to tell authentic grassroots stories which empower the communities we’ve had the pleasure of meeting.

As footballers, we have faced gender adversity since we started playing at the age of 8. Our mission is to shift perspectives from fear of inadequacy to having the confidence to start something new and stick with it. Everyone is entitled to play sport and achieve the benefits that an active lifestyle can provide, mentally and physically.

Leave the ego at the door because we’re simply not interested.

The Halftime Community believes that sport is the most natural source of communication and we advocate this loudly. No matter what level you are, if you are committing to physical exercise then you are providing your mind and body with the release it needs to perform better. All you need is a willingness to try new things and the attitude that by bigging up each other, we better ourselves.


Founded by Kelly in 2017, Halftime London is a non-profit platform which has collaborated globally on projects that challenge baseless inequality within sport; asking questions about gender structures through collaborations, such as this print series which asked artists and designers to respond to the statement: 


sport is genderless






Below, Sports Journalist, Emma —@badfootballfan— is wearing one of our hand screen-printed Not Here To Please T-shirts.

Below below, shots of players from Mindset FC at our collab event celebrating women in sport with Nike at 1948—before it closed down :(