Experimental storyteller.

I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017.

My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours.

My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football.

Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.

Work

Senior Lecturer of Creative Copy
Falmouth University

Creative Content Strategist
FootballCo / Indivisa

Freelance Copywriter
Hogarth / Apple

Freelance Copywriter
The Future Collective

Visiting Practitioner
London College of Communication

Sports Copywriter
adidas women/running/football
We Are Social

Culture Consultant
adidas
On Road Research
Nike
British Journal of Photography
Gay Times

Founding Editor
Halftime London

Football Coach
Sport Duet Academy

Creative Copywriter
Goal Girls
Designer’s Anonymous

Press
Good Sport Magazine
ONOFF.TV
Fashnerd
Global Street Art

Publishing
Cold Swimmers

Talks

Royal College of Art
Creative Methodologies: can there be structure to flow?

TEDxUAL
The importance of supporting grassroots sport

PACK: New Rules
Eradicating inequalities across sports industries

MediaCom
Will Artificial Intelligence be the end of creativity?

London College of Communication
How to share stories of grassroots communities through collaboration

Life after Graduation Panel