I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017.
My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours.
My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football.
Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.
Creative Content Strategist FootballCo / Indivisa
Freelance Copywriter Hogarth / Apple
Freelance Copywriter The Future Collective
Visiting Practitioner London College of Communication
Sports Copywriter adidas women/running/football We Are Social
Culture Consultant adidas On Road Research Nike British Journal of Photography Gay Times