I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017.
My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours.
My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football; something extremely close to my heart as a footballer and coach for Sporting Duet Academy's U14 girls team, co-founder of the women's team and Sports Writer for We Are Social Sport on adidas football.
Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.
Sports Copywriter adidas women/running/football We Are Social
Culture Consultant adidas On Road Research Nike British Journal of Photography Gay Times
Press Good Sport Magazine ONOFF.TV Fashnerd Global Street Art
Publishing Cold Swimmers
Royal College of Art Creative Methodologies: can there be structure to flow?
TEDxUAL The importance of supporting grassroots sport
PACK: New Rules Eradicating inequalities across sports industries
MediaCom Will Artificial Intelligence be the end of creativity?
London College of Communication How to share stories of grassroots communities
Halftime London is an experimental magazine championing women’s sport
Founded by Kelly in 2017, Halftime London has collaborated globally on projects which challenge baseless inequality within sport; asking questions about gender structures through collaborations, such as this print series which asked artists and designers to respond to the statement: