KELLY
MACBETH
MACKAY


SELECTED WORKS

London-based experimental storyteller.


I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017.

My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours.

My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football; something extremely close to my heart as a footballer and coach for Sporting Duet Academy's U14 girls team, co-founder of the women's team and Sports Writer for We Are Social Sport on adidas football.

Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.



Work


Sports Writer
adidas
We Are Social


Culture Consultant
adidas 
On Road Research
Nike
British Journal of Photography
Gay Times

Founding Editor 

Halftime London 

Football Coach
Sport Duet Academy

Creative Copywriter
Goal Girls
Designer’s Anonymous


Press
Good Sport Magazine
ONOFF.TV
Fashnerd
Global Street Art

Publishing
Cold Swimmers

Talks



Royal College of Art
Creative Methodologies: can there be structure to flow?

TEDxUAL
The importance of supporting grassroots sport

PACK: New Rules
Eradicating inequalities across sports industries

MediaCom
Will Artificial Intelligence be the end of creativity?

London College of Communication
How to share stories of grassroots communities through collaboration







Halftime London is an experimental magazine championing women’s sport



Founded by Kelly in 2017, Halftime London has collaborated globally on projects which challenge baseless inequality within sport; asking questions about gender structures through collaborations, such as this print series which asked artists and designers to respond to the statement: 



sport is genderless



@halftimeldn



FRACTURED REALITIES

A collaboration with Eleoner Wenham


 Where do you go when you {dis} connect?

Fractured Realities is a three part multimedia invitation to look introspectively at your digital and physical Identity. Through the use of 28 aphorisms – a concise statement or observation of general truth – this collaborative project explores questions including:

  • What is the visual language of connection? 
  • How can we reflect on living in-between a physical and digital reality?
  • How can we connect the narratives of lived experience?


1: Performative publication 


Medium: Clear film, Fine Linen, Mountboard, soft Banner, polyester film

Divided into 4 sections, the performative publication explores the physical sensation of interaction through a range of materials, using visual languages including mapping, tables and timelines as structural devices to frame the poetic and reflective flow of the aphorisms.




2: Material activism


Connecting reflective materials and self-reflective language, the laser engraved panels explore the physical reflection of language through natural light and colour within urban environments. The panels invite those who live in the chaos of the city to experience a moment of self-reflection.




3: Spoken reflection


An audiovisual interpretation of Fractured Realities as an alternative medium of self-reflection.





“I want to wake up when I fall asleep so that I can understand reality.

Understand the self, the collective, the society.

Find clarity in an open-ended conclusion – comfort in complacency.

Social media is screaming for the future, restricted by the present,

Wanting to feel connected while staying disconnected.

But what does it mean to “be human”

During a time when society is more focused on technological advancement than healthcare?

Daily chores to maintain an “identity” in a subliminally seductive world.

/Stay awake.

And yet humans continue to connect; orally, physically, digitally

Where do I feel most at home – online or in my skin/the mirror?

Our world is complex, so why mistake labels for clarity rather than accept complexity?

Find flow in our transient instability.

Comfort in finding beauty in humanity; transcending screens;

Accepting the disparity of connection in our social spaces

and choosing to amplify the true value of connection:

Us.”


The Privacy Manifesto
2020/ne



Collaborative project with
Fugitive Voices,
MA Visual Communication,
Royal College of Art.

An audiovisual experiment
on the overlap of identity between carbon and digital selves.

“To speak without being heard.” 
An intention set in an increasingly audio-surveilled society. 








       














PRINT


Letterpress map of London ( a work in progress) for the Greater London Women’s Football League. This project is part of ongoing research into the history of women’s football and the documentation of it.

This map - which will be continued post-isolation -  will document all of the football teams in the Greater London Women’s Football League and separate them based on their divison.

This is the first GLWFL map and will be an addition to the national  archive.