Kelly Macbeth Mackay



SELECTED WORKS




Experimental storyteller.


I push the traditional methods of communication into an experimental domain. My lateral approach to creative work has branched across journalism, spoken word, documentary scriptwriting, copywriting, publishing, editorial and founding an experimental sports magazine, Halftime London, in 2017.

My work deconstructs areas of sport, culture, technology, identity and society. Through experimentation I investigate how these integral themes in livelihood affect the human psyche and global behaviours.

My collaborations include: Nike, Gay Times, The British Photography Journal, Goodsport Magazine, and TEDx with a talk on the importance of supporting grassroots football.

Collaboration is how the brilliance of creativity is conjured – get in touch with any ideas you may have.



Work


Senior Lecturer of Creative Copy 
Falmouth University


Creative Content Strategist
FootballCo / Indivisa


Freelance Copywriter
Hogarth / Apple


Freelance Copywriter
The Future Collective


Visiting Practitioner
London College of Communication


Sports Copywriter
adidas women/running/football
We Are Social


Culture Consultant
adidas 
On Road Research
Nike
British Journal of Photography
Gay Times

Founding Editor 

Halftime London 

Football Coach
Sport Duet Academy

Creative Copywriter
Goal Girls
Designer’s Anonymous


Press
Good Sport Magazine
ONOFF.TV
Fashnerd
Global Street Art

Publishing
Cold Swimmers

Talks



Royal College of Art
Creative Methodologies: can there be structure to flow?

TEDxUAL
The importance of supporting grassroots sport

PACK: New Rules
Eradicating inequalities across sports industries

MediaCom
Will Artificial Intelligence be the end of creativity?

London College of Communication
How to share stories of grassroots communities through collaboration


Life after Graduation Panel






Halftime London is an experimental magazine championing women’s sport



Founded by Kelly in 2017, Halftime London is a non-profit platform which has collaborated globally on projects that challenge baseless inequality within sport; asking questions about gender structures through collaborations, such as this print series which asked artists and designers to respond to the statement: 


sport is genderless



@halftimeldn




Below, Emma of @badfootballfan is wearing one of my hand screen-printed Not Here To Please T-shirts.

Below below, shots of players from Mindset FC at our collab event celebrating women in sport with Nike at 1948—before it closed down :(



Halftime London Production:
The 50 Year Ban, 2019 


Director ········Bertil Nilsson
Location.........Poplar, London
Medium ....................Film
Produced........Halftime London
Collaborator.Goodsport Magazine
Published.............June 2018
Language................English



In collaboration with Director, Bertil Nilsson, we had the pleasure of working with East London Ladies FC and Mindset FC to tell the story of coaching and football through the eyes of our Founder, Kelly, while taking a closer look into the FA’s 50 year ban on women’s football in 1921.

Special thanks to:

Pallavi Patel and Vivienne Jeffers, East London Ladies FC
Neros Coipel, Mindset FC




Design , Copy & Research