Kelly Macbeth Mackay

I'm an experienced educator, writer, researcher, artist and activist with a deep commitment to advocating for grassroots communities.

Skilled in exploring societal intersections and working collaboratively with both institutions and communities to advance equity and grassroots advocacy. Working on projects to effectively bridging gaps between brands, communities and institutions to foster inclusive and impactful initiatives.

As the Co-Founder and Creative Director of grassroots activist and storytelling CIC, Halftime Community Club—formerly Halftime London—I collaborate with artists and practitioners to tell impactful grassroots stories which benefit the communities. I also work with young people in Universities, schools, sports clubs and youth centres and facilitate voice empowerment workshops.

My work is based in collaboration, so I welcome any ideas you may have.

Halftime Community Club

—formerly Halftime London—

...is a grassroots activist and storytelling CIC empowering young people and their communities through collaborative workshops with grassroots teams, schools, youth clubs and Universities.

Established in 2017 whilst playing for UAL’s women’s football team, we began as a blog inspired to exist because of the lack of non-sexist representation of female athletes.  From this, we have collaborated with photographers, directors, designers, photographers, filmmakers and brands to tell authentic grassroots stories which empower the communities we’ve had the pleasure of meeting.

As footballers, we have faced gender adversity since we started playing at the age of 8. Our mission is to shift perspectives from fear of inadequacy to having the confidence to start something new and stick with it. Everyone is entitled to play sport and achieve the benefits that an active lifestyle can provide, mentally and physically.

Leave the ego at the door because we’re simply not interested.

The Halftime Community believes that sport is the most natural source of communication and we advocate this loudly. No matter what level you are, if you are committing to physical exercise then you are providing your mind and body with the release it needs to perform better. All you need is a willingness to try new things and the attitude that by bigging up each other, we better ourselves.

Halftime London Production:
The 50 Year Ban, 2019 

In collaboration with Director, Bertil Nilsson, we had the pleasure of working with East London Ladies FC and Mindset FC to tell the story of coaching and football through the eyes of our Founder, Kelly, while taking a closer look into the FA’s 50 year ban on women’s football in 1921.

Special thanks to:

Pallavi Patel and Vivienne Jeffers, East London Ladies FC
Neros Coipel, Mindset FC